Nightly
Spend More Time Dreaming
Nightly, a natural evening drink designed to support relaxation and better sleep, needed a distinct identity that would make winding down feel more appealing. Built around the idea that a better day starts the night before, the brand positions sleep as an essential part of our daily routine rather than something to sacrifice for work, entertainment, or personal time. I developed a playful, dreamy visual direction around the idea that sleep is never boring when you’re visiting your dreams, using surreal unicorn imagery and dreamy gradients across the packaging and brand identity. The whimsical aesthetic adds a sense of escapism and humor to the product, while reinforcing Nightly’s purpose: helping people slow down, make sleep more enticing, and look forward to their night-time ritual.
