Krem
Just a few drops
Krem, a skincare brand rooted in simplicity, needed a distinct identity for its base product range. I developed the concept of “just a few drops” and used it to guide a minimalist branding approach. Using dots as a visual metaphor, I applied the “few drops” theme across packaging, posters, and social media, with clean, minimal gradients enhancing the aesthetic. This understated design reflects Krem’s “less is more” philosophy, aligning with their mission: quality over excess, delivering effective skincare focused on customer experience and well-being.
