Duolingo
Lock In With Duo
As part of the D&AD New Blood Awards, I developed a campaign for Duolingo that reimagines procrastination as an opportunity for learning. Inspired by the growing challenge of digital distraction, I created Lock In with Duo. This feature turns Duolingo into an app blocker, requiring users to complete short lessons before they can continue scrolling. To further support Duolingo’s mission of making education free, users compete for scholarships based on their reduced screen time. The campaign combines behavioral design, gamification, and Duolingo’s playful personality to encourage learning and help users turn wasted time into meaningful progress.
