Pedi Press, a maker of toilet foot paddles for lifting, lowering, and flushing seats, needed a vibrant and engaging brand identity. I developed a colorful, playful branding aimed at homes and businesses, emphasizing hygiene and convenience. Puns, bright colors, and approachable language were used to create an inviting atmosphere. The project included a lively motion graphic ad and a user-friendly website, incorporating fun shapes and colors that resonate with users. This branding highlights a cleaner, hands-free bathroom experience, transforming mundane actions into moments of ease and enjoyment.