The new identity brings EITIB’s two areas of expertise together, combining a structured academic feel with a forward-thinking tech aesthetic. Pixels became the core visual concept, representing both technology and the building blocks of knowledge. This is most visible in the logo and custom wordmark, where the logo is shaped from the ‘e’ as if it has been built from pixels. Their use is kept subtle, with a single rounded corner softening the digital aesthetic and keeping the identity approachable.

The colour palette reinforces this balance, pairing electric green to represent technology and modernity with dark royal blue to bring a sense of professionalism and academic credibility. Together, the restrained pixel system, typography, and colour create an identity that feels both intellectual and contemporary, helping EITIB stand out without losing its connection to education.